Building Restructuring
Spaces for Fashion Shows (2000-2001)
Milan

The project is based on the reconstruction of a historic theater in Milan that is intended for fashion shows for the Gucci collection.

The essential part in the complex called Kursaal Diana, realized in 1850, the theater has been subjected to a deep reconstruction in order to achieve a white box having the potential of a television studio to allow the carrying out of fashion shows with a different direction every single time.

The internal minimal, along with a complex design, contrast with the wrapping liberty of the building and together represent the sophisticated image of the Gucci maison.